Media in the Media

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Feb 4

This video can’t be taken seriously, right?

Actually, when I take a closer look at the way in which this ridiculous cat massage tutorial video was produced, it seems simultaneously creepy and professionally done. That is, whether this woman is mocking the “crazy cat lady” stereotype or the producer is mocking a real-life cat lady,  someone put care into the filming and editing of the video. There are close up shots, subtitles, and transitions. I believe that it is the production value of the video that makes it so impossible to take this lady seriously.

Had the video been clearly homemade, I would have assumed that this woman spent an afternoon filming herself with her cat, honestly intending to share the art of the cat massage with the internet world. This is not the case.